What is affiliate marketing?

Updated on 22/04/2013, 12:56

Affiliate marketing consists of an online sales and advertising channel whereby the advertisers (in this case the hotels) 'pay' the publishers (independent companies that promote and advertise products or services on their website) based exclusively on their results.

Affiliate marketing consists of an online sales and advertising channel whereby advertisers (in this case the hotels) 'pay' the publishers (independent companies that promote and advertise products or services on their website) based exclusively on their results.


Our definition of affiliate marketing is correct, but we have added the word 'pay' as with BookingCore, it's BookingCore and not the hotel that pays the publishers.


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